BRAND FOUNDATIONS

Branding is the actions we take to create or adjust the perception of your business. To do this effectively, we need to know your company inside out - your history, customers, offering, market, culture and vision for the future. This informs how we position the company to best connect with your customers, and the voice you’ll use to express yourself to the world.

Offering

Brand story

Audience types and needs

Brand and competitor audits

Mission and values

Vision and roadmap

Positioning and USP

Archetypes and personas

Essence and voice

Brand story

Audience types and needs

Brand and competitor audits

Mission and values

Vision and roadmap

Positioning and USP

Archetypes and personas

Essence and voice

Brand story

Audience types and needs

Brand and competitor audits

Mission and values

Vision and roadmap

Positioning and USP

Archetypes and personas

Essence and voice

Outcomes

Brand foundations book

Creative direction board/s

Messaging framework

VISUAL IDENTITY

People ‘eat with their eyes’, so creative and consistent visual expression of your brand is vital to engaging and retaining audience attention. Guided by your brand foundations, we build comprehensive visual identity systems that highlight the authentic characteristics and voice of your brand, demonstrating how it will live and breathe across a myriad of online and offline platforms.

Offering

Logos and wordmarks

Colours & typography

Grids and layout systems

Art direction

Illustration & iconography

3D & motion

Outcomes

Brand toolkit + guide (Figma)

Logo assets

Image assets

Document templates

DIGITAL EXPERIENCE

Digital brand touch points are a valuable opportunity to present your unique voice, and rely on strong fundamentals - understand the audience and the business and create an meaningful connection between the two. We’ll help you understand your customers/users, simplify information structure (IA) and optimise journeys based on data and usability. This facilitates expected and frictionless paths from A to B (UX), driving conversion and engagement with your business.

Offering

Interviews & surveys

Experience audits

Data synthesis

Information architecture

Content planning

Key journeys & flows

Structural wire frames

Solution prototyping

Outcomes

Audit & research reports

Journey maps

Content plans

Lofi prototypes

Blue-sky prototypes

Functional demos

INTERFACES & SYSTEMS

Leveraging an atomic methodology, we transform identity attributes and assets into a system of interactive components and patterns that can be assembled and expressed across any digital application. At times this means rich and immersive branded website interactions and others, robust and pragmatic product systems. Both are tested and validated with real world customers whenever possible, and cover responsivity, accessibility, statefulness and performance by default.

Offering

Interface design (UI)

Responsive web design

Macro and micro interactions

Form validation

No-code development

Design systems

Outcomes

High fidelity prototypes

Component specifications

No-code websites

UI kits

Design system guides

We’ll happily lead projects or work as part of a bigger team, both async and in person.

Work modes

DISCO + creative teams

We become a satellite design office for your team and your clients, to deliver brands, websites and digital projects of all shapes and sizes. We’ll share knowledge, skills, figma links and the odd lunch, mentoring your team as you will ours.

DISCO + businesses and startups

We’ll help you find your voice, shape your vision and create or refresh your brand identity, applying it to a range of online and offline touch points. Our brand toolkit will empower you to maintain, adapt and scale your brand and products over time.

DISCO + technical teams

We offer the full spectrum of interface design services, delivering intuitive solutions as build-ready UI prototypes and systems. We’ll tackle statefulness, theming, responsive behaviours, accessibility and interactions to make sure you have everything you need to build an exceptional digital experience.

Let's dance

Contact us to discuss projects and collaboration.

Brief in-hand and ready to go? Complete our short kickoff form and we'll be in touch as soon as we can.

Disco Design Office

Perth, Western Australia

©Disco Pty Ltd 2024

All Rights Reserved.

Let's dance

Contact us to discuss projects and collaboration.

Brief in-hand and ready to go? Complete our short kickoff form and we'll be in touch as soon as we can.

Disco Design Office

Perth, Western Australia

©Disco Pty Ltd 2024

All Rights Reserved.

Design Services